The old adage is true. Sales is a numbers game. Your income is in direct proportion to the number of people you sit across the table from. It has always been that way and it will always be that way. Once you learn how to sell insurance, you can control your income.

What are your Sales Numbers?

So, the most obvious question is, what are your numbers? Markets may vary slightly but should be about 1 out of 3. That means for every three people you sit down with in a presentation meeting, you should walk away with at least 1 sale. Are you better than that? Maybe.

Maybe, you’re not yet where you want to be, but 1 out of 3 should hold pretty true to whichever market you are in. If you need help with your numbers, there are online sales training courses that can help teach you how to sell insurance. We offer one at

The other good news for you is this. The more you do something, the better you become at it. If you learn how to sell insurance and continually hone your sales skills, you will get better and better. You may get your numbers to be 2 out of 3, who knows. I was asked recently on a forum, “What do you do in the slow periods?” The good news is, if you are following a steady regimen of activity, you should not have slow times unless you choose to have slow times. You are in control of your income, no one else. You dictate your success and set the course for success or failure, you choose.


Are you setting goals?

If not, you should start. Remember this, if you do not write it down, it is a wish. While wishes sometimes come true, goals certainly will if you write them down. Write goals that are realistic and tangible. You may set income goals or sales goals. Where is your focus?  You will hit what you are aiming at. What are you aiming at? We will revisit this subject in a future article because it is too important not to touch on.


Work the Numbers

In summation, if you know what your numbers are, and you have a goal,  it’s easy to work the numbers backwards and hit your goal. For example, I used to work for a company where my average commission was $500.00 per sale.  If you wanted to make $2000.00 a week (just to make the math easy) and you knew that the numbers were 1 out of 3 worst case, you would need 12 people to sit in front of. 1 out of 3 would give you 4 sales. What happens if you are better than 1 out of 3?  You will make more money.

The final question is this. Who is in control of your income? You are. Set your goals, work the numbers, and watch your income soar.