Sales Techniques – Selling Benefits

Sell the Sizzle, Not the Steak. This point became overwhelmingly clear recently while eating at a local Mexican food restaurant here in Texas. Someone had ordered Fajitas. It was interesting to note that as the waiter brought out the...

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Insurance Sales and Marketing

Marketing and Selling Life Insurance is and can be one of the most fulfilling pursuits imaginable. When you get the opportunity to help someone, the reward you gain far outweighs monetary value. When I began Selling and Marketing Life Insurance back...

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Attitude, Belief, and Confidence… The ABC’s of Sales

I once believed that if I could just learn that one killer closing statement, that one closing technique that worked every time, all my troubles would be over. Unfortunately, that statement and that technique do not exist. Don’t get...

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Sales Cycle – The Steps to the Sale

Sales people walk through a process each and every time they present their product to a potential client. However why are some insurance sales people successful and some unsuccessful? The unsuccessful ones typically don't follow the Sales Cycle. They do...

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4 Sales Techniques for Handling Objections

In insurance sales, the most challenging responses you can receive are sales objections. This can be seen as a road block or a sign that there is more work that needs to be done. Without the proper tools, most sales...

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